It started in the family group chat. We have the receipts.

One typo of "Wildbrush," one fake landscaping logo, and six people who should have known better.

Wondering if any of you are interested in joining my sister company, Wildbush landscaping

Maybe Jackson since you have experience?

Ruth

Thats a wild bush all right

Celestial

I could call my sister business waxing wild bushes

That could be an add-on. My apologies, Jackson

Jackson

There is only one thing I can do at this point

Jackson Smith left the conversation.

I was waiting on that to happen

…and then the retreat started its own chapter

Blossom by Being-Wild Bush · Sun, May 3

Erin

Hello Blossom By Being Wild Bush chapter! Here is our new group text. Thank you for such a life changing, beautiful, incredible experience. 🌸🌳💖✨

Erin named the conversation "Blossom by Being-Wild Bush".

I had no idea the joke would take off, but this might be the best thing ever… do we all need trucker hats?! – this is Anna

Jen

Anna, thank you for the back story. I did not catch that over the weekend, so I thought this whole time you were referring to the art of going underwear free as our fearless hostess likes to do. That's truly wild bush if you ask me 😂!

Then a retreat full of women made it theirs.

The joke was supposed to stay in the group chat. Instead, a room of badass women heard the story, claimed the name, and started asking where the hats were. So: hats.

the women who claimed it

the hat that started everything

Fine, I need a hat →